Director of Marketing and Communications, Hospital, TX

POSITION SUMMARY:

The Director, Marketing & Communications leads and supports marketing and communications strategies for a designated LifePoint facility or group of facilities. The Director is responsible for development and oversight of marketing and communications strategies, working collaboratively with all departments to ensure all collateral materials, advertisements, communications, and activities accurately reflect and support LifePoint brand and message expectations. The Director has a dotted line reporting relationship to the HSC Marketing and Communications teams. Performs all other duties as assigned.

ESSENTIAL FUNCTIONS: To perform this job, an individual must perform each essential function satisfactorily with or without a reasonable accommodation.

Develop marketing and communications strategy using data-driven, organizational best practices.

Develops and implements marketing and communication plans, including:

• Website and social media
• Internal communications (employees and physicians)
• Public relations/earned media
• Paid media strategies (traditional, digital and CRM)
• Community and EMS newsletter
• Coordination/engagement of sponsorships and in community events
• Management of Function Point and Spark portal, and any other support software

Manage digital platforms for hospital and practices, including websites, social media, physician directory and online listings.

Produces monthly report detailing summary of metrics and activities.

Manages annual department budget and provides quarterly marketing spend reports to HSC.

Serve as advertising conduit with local hospital leadership and HSC marketing.

Serves as Facility Public Information Officer (PIO) and coordinates crisis communications with HSC Communications.

Partner with Division Director for more complex situations and strategies.

Has regular engagement with hospital CEO to ensure alignment on hospital priorities.

Generate content for internal and external publications, press releases, collateral, social media, websites, and advertising as needed.

Edit internal and external marketing and communications materials and ensuring consistency of message and brand identity.

Lead community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends.

Support the HSC Communications and Marketing Departments on additional projects and tasks as needed.

Proactively identify opportunities to integrate Communications and Marketing strategies within Company and hospital initiatives.

Regular and reliable attendance.

Perform other duties as assigned.

Additional Information:

Position primarily serves both internal and external customers.

Access to and / or works with sensitive and / or confidential information.

Exhibit a comprehensive understanding of healthcare regulatory and compliance (e.g., HIPAA). Skilled in the application of policies and procedures. Knowledge of Business Office Standards and Recommended Practices.

Director of Marketing and Communications, Hospital, TX