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Director of Field Marketing, API Platform, San Francisco

San Francisco, CA · Marketing/Public Relations
Our client  is the world’s largest API Hub where over millions developers discover and connect to APIs and the largest companies find, manage & collaborate on their internal & external APIs.  

They are experiencing rapid growth, fueled by an increase in the number of developers and companies using our API platform.

To help accelerate this growth, we're looking for a creative and collaborative, highly motivated, sales-focused field marketing leader to support our sales teams globally.

The Director of Field Marketing is responsible for building and leading our global field program consisting of numerous high impact regional events and campaigns supporting  pipeline generation and account expansion. 

The qualified candidate will be adept at establishing relationships at the most senior levels internally and externally and will have a strong understanding of  marketing to our audiences of enterprise IT and development leaders, digital business owners, and developers. 

As the Director of Field Marketing, you will:

    • Lead the development of field marketing strategy, including working with the broader marketing team and sales organization to shape programs that contribute to pipeline and opportunity creation
    • Plan and supervise the execution of the field event strategy, including customized in-person and online events, prospect lunches and dinners, sporting events, roundtables, and workshops. 
    • Ensure the performance and return on investment of campaigns against pipeline growth and targets by working with the head of demand generation to report on the impact of our field campaigns and events on MQL, SQL, pipeline, and other key data points
    • Manage and contribute to the various corporate event programs such as: field events, customer advisory board meetings, customer meetings, etc.
    • Build and manage a global field team  responsible for developing and executing high-quality localized programs for senior-level decision makers.
    • Partner with our Demand Generation team on our Account-Based Marketing strategy, using field marketing as a vital lever in customizing marketing messages, value propositions, materials, channels, and calls to action for personas and key accounts in the regions. 
    • Create and nurture relationships between sales and marketing - be an advocate and help the rest of the broader team understand their priorities and challenges.

Requirements

    • 10+ years experience with marketing programs, campaigns, and events and technology and developer-focused companies
    • Success in delivering, accelerating, and expanding sales pipeline through regional field marketing initiatives
    • Strong leadership experience with a proven track record in people management and success in building, developing and mentoring high performing teams
    • Extensive experience working with cross-functional teams and developing new and innovative marketing programs in a B2B environment.
    • Metrics-driven with demonstrated analytical skills and the ability to work strategically and tactically Strong understanding of demand generation and a background of owning campaigns and driving success.
    • Detail oriented and can successfully execute multiple projects simultaneously while overcoming challenges and meeting deadlines
    • Exceptional at solving complex problems and thinking creatively
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