Vice President of Marketing
Our Client helps the world’s leading brands, agencies and mobile operators deliver compelling mobile marketing and advertising campaigns that engage and retain their customers. With operations spanning the globe, they help more businesses reach more customers in more places—and more ways—than any other mobile marketing and advertising technology provider.
Reporting to the Chief Marketing Officer, the Vice President of Marketing is responsible for developing and executing a clearly defined marketing and communications strategy in a manner that supports consistent business growth and enhances brand equity and awareness. This position is responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve our client’s objectives of sales, growth, profitability, and visibility while ensuring a consistent marketing message and position consistent with the corporate direction.
•Create, manage, coordinate and execute all marketing strategies and implement tactical plans that meet and exceed company expectations.
•Develop unique value propositions, business partnerships, category management, as well as call to action oriented advertising targeted toward key customer segments that increases brand awareness.
•Lead and manage Marketing Operations, Product Marketing, Cross Business Unit Marketing, Advertising, and Lead Generation.
•Achieve targeted results and ensure timely and effective execution of marketing tactics and programs.
•Analyze, evaluate, plan and execute on both existing and potential marketing activities and strategies. Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs.
•Conduct and analyze market research to determine competitiveness.
•Measure the effectiveness of the marketing department and implement improvements as required.
•Identify, interpret, and capitalize on marketing trends.
•Managing a multi-million dollar marketing budget.
•Coach, mentor, and raise the team's ability to deliver and exceed expectations while creating opportunities for succession talent.
•Develop and prepare key messaging and presentation material for senior management.
•Research and analyze economic trends, buying habits and the demographic characteristics of consumers, their tastes and preferences for mobile marketing and advertising and those of competitors
•Work closely with Sales, Product, and other Senior Executives to create demand and recognition for Our client and its products.
•15 years with 7 years in progressive Marketing roles at the senior management level
•University degree or college diploma in business, MBA preferred
•A track record of performance excellence meeting targets and objectives
•Strong analytical, planning, forecasting and budgeting/financial skills
•Excellent communication and negotiation skills
•Respectful and outstanding leadership skills that motivates employees to exceed expectations
•The ability to articulate a vision and strategy in a way that inspires and motivates a team and focuses their energy on achieving business goals
•The ability to manage multiple, complex priorities within demanding timeframes
•Proven ability to lead a proactive marketing organization and ensure accountability for results that maximize contribution to business objectives
Salary negotiations begin at $200,000
Total cash target $300,000