Marketing Director, Consumer

What is it for you:

• Offers a unique escape to the countryside, combining fun, food, and education while reconnecting visitors with nature and modern farming.
• Through cutting-edge anaerobic digesters and renewable energy solutions, the farm significantly reduces its carbon footprint and supports cleaner energy alternatives.
• Emphasizes the importance of environmental protection, animal care, and product quality.
• outstanding benefit packages and a people-first work environment
• Stable, growing company with tremendous opportunity for career advancement
• Competitive compensation and benefits

What you will be doing:

• Grow attendance and sales
• Understand and align with the company's mission, vision, and values.
• Lead a team of direct marketing reports and agency partnerships.
• Implement strategies to increase awareness and drive conversions.
• Manage and enhance a broad set of customer offerings.
• Present the full range of product offerings to customers and third-party marketing agents.
• Develop, track, and execute annual marketing plans to target customer opportunities for growth.
• Steward performance and DME to ensure targets are achieved.
• Adapt strategies based on the macro-environment and in-market results.
• Lead the development of impactful and persuasive creative materials.
• Create connections plans that optimize consumer engagement and ROI.
• Oversee design processes with agencies and in-house personnel.
• Partner with various departments to build offerings that enhance customer experiences.
• Build analytics and KPIs to inform decision-making.
• Assess and interpret KPIs to enhance engagement and sales.
• Develop a team of marketers and enhance the team's strengths.
• Propagate the company culture across the team.

Experience you will need:

• Consumer marketer with a GM mindset.
• Strong capability in finance, sales, and operations.
• Minimum of 10 years of brand marketing experience, with at least 5 years in a leadership role.
• Bachelor’s degree in marketing or a closely related field; MBA is highly desirable.
• Exceptional communication skills, both written and spoken.
• Ability to improve customer interactions and leverage public relations and social media.
• Understanding of the customer journey and application of appropriate execution based on strategy.
• Results-driven self-starter who delivers results with limited guidance.

Marketing Director, Consumer