The Senior Manager Category Sales is focused on driving strategic sales initiativest. Utilizing their expertise in CPG sales, this individual will help guide retail innovation for the company at a national account level. By doing so this role will be crucial in maximizing client's position as a progressive category leader within the frozen retail space, and ultimately influencing the rate of exponential growth in this innovative and dynamic category. Through long range planning and oversight of the sales operations group this individual will turn data into meaningful insights, developing a strategic direction for the Retail Business Unit. A key performance indicator for this senior level manager is ownership of both creation and oversight of the Annual Trade budget.
o Utilize category knowledge, data driven insights, and sales expertise within the CPG market to create and develop, a strategy for the annual trade budget, in collaboration with field teams.
o Lead long-range planning within the retail category as well as review meetings with customers; assisting with new brand-based initiatives.
o Manage the Sales Operations and support teams overseeing sales reporting.
o Develop scorecards and tools which continuously drive sales decision-making to produce break-through results on the top and bottom line.
o Direct responsibility for branded and private label volume.
o Collaborate with Category Leadership Group to develop account level distribution targets, sales volume quotas, and new products and line extensions.
o Work closely with the Marketing Team on execution strategies for new item launches and line extensions, as well as building successful solution selling tools for sales.
o Interact with cross-functional teams within Lamb Weston as well providing subject matter expertise for strategic customers, and providing account headquarter support when needed.
o Apply payments/claims withing the trade spend system utilized, approving payments to close those events for processing.
o Bachelor’s degree in Sales, Business, Marketing, or Finance preferred.
o Must have a working knowledge of National level customer base within Consumer-Packaged Goods (CPG) industry.
o 7+ years retail sales experience; preferably with branded products and/or food industry exposure.
o Strong working knowledge of developing a strategy for developing and maintaining trade budgets, including forecasting and annual planning.
o Prior experience leading a team; either formally or informally.
o Exceptional communication and follow through skills with proven ability to cross-collaborate within many areas of the business – including but not limited to Marketing, Sales, Finance, and Leadership groups.
o Must be able to provide expertise acting as a Subject Matter Expert (SME) to both customers and to internal groups regarding retail category management, trends, promotions, display and consumer insights.
o In-depth expertise with a variety of technologies and tools, including Microsoft Office Suite with particular emphasis on Excel and including Access; syndicated data sources (IRI, Nielsen, SPINS); ability to work with raw retailer data, e.g. POS, FSP.
o Exposure to space management software and audit systems are preferred.
o Comfortable with travel expectations of 25-30%, on up (dependent on location and business need).
o Valid US driver’s license