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Director of Sales, Automotive, Amsterdam

Amsterdam, NY · Sales

GENERAL STATEMENT OF DUTIES:   The Director of Sales will oversee the Sales Team and our  Distributor Network to help develop and execute our strategy to achieve monthly, quarterly and annual goals.


  • Develop and execute a strategy that achieves our 3-year sales targets, inclusive of our brand products as well as our partner products in the government sector
  • Takes part in annual budget process owning sales portion of the process
  • Create and implement tools to track effectiveness of sales and distributor partners, including but not limited to sales segment performance, pipeline tracking, etc.
  • Develops and implements Scorecards and KPIs for both us and our distributor sales teams
  • Negotiate and close deals with national accounts or other key leads as assigned
  • Assist internal/external teams with developing and maintaining relationships
  • Partners with Marketing to develop go to market tools and strategy to support sales team.
  • Collects competitive market intel and work with Marketing and Executive team on how to capitalize on information.
  • Develop a sales department meeting cadence (both internal/external) and facilitate and execute meetings
  • Helps guide new product development, with marketing and engineering, through collection of customer needs and competitive intelligence
  • Owns performance management for sales team and distributor network
  • Leverage contract and distributor targets to manage relationships and potentially take action if distributor is not performing to expectations
  • Coordinates sales team travel and reviews and approves expense reports
  • Supports our Customer Experience efforts and helps increase positive brand awareness and customer satisfaction
  • Identifies and analyzes customer preferences to properly direct sales efforts
  • Barrier busts departmental problems; i.e. resolves customer complaints, staffing problems, and other issues that may interfere with efficient sales operations
  • Acts as company representative at trade shows
  • Collaborates with CEO/COO to identify and recruit new partner distributors or installation partners
  • Owns training program for internal and distributor sales teams
  • Partners with engineering and leadership to develop new products and services
  • Performs other duties as assigned



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