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Director of Demand Generation, SaaS Cyber Security, Virtual

San Francsico, CA · Marketing/Public Relations
Our client is seeking a highly motivated, data-driven, and hands-on, Director of Demand Generation, responsible for designing multi-touch demand creation programs leveraging both inbound and outbound tactics, that drive pipeline and revenue. The successful candidate will develop and execute the multi-channel acquisition marketing strategy, understand the customer lifecycle and buyer’s journey, and drive programs to progress that journey. This is an opportunity for the right candidate, to own and drive the demand generation machine, to build and lead a growth/revenue marketing team responsible for marketing operations, campaigns, ABX, content marketing, and digital marketing.
Experience you will need:
  • 5-10 years’ experience designing and executing B2B enterprise demand generation programs, at least 4 years managing a growing team.
  • Experienced in building multi-channel customer acquisition strategies, testing, optimizing and scaling successful lead generation programs.
  • Understanding of marketing automation, including directly creating lists, landing pages, email marketing programs, nurture tracks and promoting events.
  • Strong budget management and focus on ROI to maximize our digital spend and optimize our marketing mix.
  • A deep understanding of the marketing funnel, ABX/campaign techniques to drive value at each phase of the customer journey, and how to measure the success of programs.
  • Experience with demand waterfall processes and metrics.
  • Understanding of leading MarTech solutions, and ability to drive platform recommendations.
  • Hands-on experience with Marketo, SFDC, Google Analytics and other key tools.
  • Demonstrated desire for continuous learning and improvement.
  • Enthusiastic and creative leader with the ability to inspire others.
  • Strong written and oral communication skills.
  • Strong project management skills to effectively manage multiple projects with tight deadlines and prioritize tasks effectively.
  • Self-motivated, stellar work ethic with a demonstrated ability to work independently and autonomously.
  • Strong analytical skills with ability to identify problems and solutions with use of market insights or internal data.
  • Innovative, motivated, organized, high energy team player who thrives in a fast-paced environment, with attention to detail and a good sense of humor.
  • Experience working with WordPress – a plus.
  • BA/BS degree.
What’s in it for you?!
  • Work from home!
  • Exciting, and rapidly growing start up in a hot space!
  • Top tier venture funded
  • Growth opportunities!
  • Make a huge impact on journey to market!
  • Work Autonomously!
  • Open door policy!
  • Intelligent colleagues to work with!
  • Bonus offered!
  • Competitive benefits including 401k, PTO, medical, vision and dental!
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