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Director of Marketing, fitness, health, wellness, Sacramento

Sacramento, CA · Marketing/Public Relations
Whats in it for you:
  • Make the world's best cold plunges.
  • Based in Sacramento, California, made by hand, thoroughly tested, and packaged with love.
  • Have your contributions recognized
  • Growing company with tremendous opportunity for career advancement
  • Great Salary and Benefits.

What you will be doing:
The ideal candidate will have experience working at a growing company with 50M+ in rev, ideally in fitness, health or wellness. True passion and experience with cold water immersion is a must. The ideal candidate will bring with them a Rolodex of contacts to immediately connect us to partners they’ve worked with in the past that we can trust. You will work with the founders and lead various teams to create new and expand existing initiatives that push cold plunging and our brand into the mainstream while being true to our grass roots origin. This role is both strategy development and team management. You would oversee all areas listed below:
  • Affiliate program
  • Paid ads
  • Partnerships
  • Email Marketing
  • Events
  • PR
  • Website
  • Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations
  • Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for the marketing team
Experience you will need:
  • Successful track record in senior marketing roles and creating marketing campaigns.
  • Experience with cold water immersion is a must. 
  • Excellent leadership, communication, and decision-making skills.
  • Experience with digital and print marketing, content marketing, and social media marketing.
  • Proven ability to plan and manage budgets.
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